At Euroflorist they do not only deliver flowers. Every six months the network of florists throughout Scandinavia gets a delivery of branding materials such as posters, flags and stickers to use in order to advertise themselves and us out in the stores. This time we made sure to pack in some new surprises as I did an entire retake on concept, form and the content of the package.
POSTERS
NOVEMBER
DECEMBER
The first staple of the package is the posters. One for each month making sure to highlight the big holiday or flowers in that specific time. Working with clean white lines and a simple color pallet. Reflecting the seasons I wanted to have the colder month feel cool in the colors and as we approach spring have the colors become warmer. Still at the center of it all - the warm emotion of Euroflorist's core value sent with love.
JANUARY
FEBRUARY
MARCH
APRIL
COUNTER CARDS
NOVEMBER
DECEMBER
As a way to inspire both the florists and the costumers coming in to the store I created counter cards. The thought of the card is to be able to have it on hand to show and guide the costumer to the perfect bouquet for every occasion.
LETTERS AND PENS
New for this year was the letter to the florists where we talk about the future, upcoming holidays and tell them what's new in the package. In case they wanted to write something back I made sure to design and include some pens as well.
STICKERS & FLAGS
We sent them an updated version of the popular window sticker. A simple white text on a frosted film for a subtle yet classic sticker that goes with everything. The package also contained a flag, and as a little bonus we sent them an extra autumn/winter flag so they have something to alternate between when they want to mix it up.
IMAGE BANK
The very last gift in the package was something special. We all know that these days it's not just the big companies that need a great social media presence, so as an extra gift I created, from concept to finished image, an image bank with pictures tailored to fit any social media feed. Every florist in the network gets access to seasonal top quality images cut to sizes optimal for their facebook and instagram feed and story. What a treat!
Psst. Everything is better live so make sure to take a trip down to your local florist to see everything printed and in person!
