During my two and a half years as a Graphic Designer at Bredband2 I was in charge of the brand identity and the sole producer of all of the brand's visual content. The brand was in dire need of a proper visual identity that could represent their values and vision. So starting from scratch I developed an entire library of illustrations, pictures and web elements. The only thing kept from the old visual identity was the company's logo and their signature maroon red colour. Click here to view the brand book I developed (or just keep scrolling for the short version).
Three new complementary colours were added, along with a pattern to complement and brighten up the already existing red colour.
In order to capture the softness and the playfulness of the brand I created several illustrated personas. The focus shifted from complicated technical terms and hardware to include the real people using the products instead. Through the illustrated personas I was able to tell a story that every costumer could take part of and feel included in. No matter what technical knowledge they posses, letting the brand speak through the storytelling of the personas.
The playfulness of the illustrations also had to be reflect in photographs that the company used. In order to make everything cohesive illustrated elements and patterns were used to create an exciting mixed media look to make the photograph stand out. All photographs taken and edited by me.
The visuals had to be universal enough to work on the company's web page, social media, emails, print and every other form of communication. A lot of time and consideration went into balancing the look in order for it to work both towards the corporate side and the consumer side of the business.
Still can't get enough of the work I did for Bredband2? Me neither! I've collected some of my own favourites from my years at Bredband2 that I'm extra proud of down below.
EMAILS & SOCIAL MEDIA
During the rebrand I created an entirely new layout and concept for the emails to consumers. Built from scratch in Mailchimp. Click the links below to check.
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For more of my work towards consumers including illustrations, photographs, video and web go to www.bredband2.com or visit the company's facebook page or instagram.
WHITE PAPER/GUIDES, VIDEOS & UI/WEB
